Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site.
It comes in the form of a 22-page PDF announced today on the Webmaster Central blog and at the PubCon show in Las Vegas. According to the Google reps at PubCon, this is the same guide Google uses internally for its own sites (YouTube, etc.).
The guide is well written and geared toward webmasters and business owners who need a basic training in SEO. Topics covered include:
* Page Titles
* Description Meta Tag
* URL Structure
* Site Navigation
* Creating Quality Content
* Anchor Text
* Heading Tags (H1s, H2s, etc.)
* Image Optimization
* Website Promotion
* Webmaster Tools
* More Resources
See this PDF Document for Search Engine Optimization Starter Guide