A Brazilian mobile marketing agency had released details of a campaign staged for one of Brazil’s largest shopping mall last year. There were four elements to the campaign: Bluetooth marketing, SMS interaction, a mobile Internet site, and voice calls. In recent past, marketing executives have jumped on the text messaging phenomena. It has exploded amongst young people, a key demographic for companies wanting to promote their brand to a new generation of consumers.
European auto-major Peugeot created a 207 WAP site that was designed to deliver on the creative expectations of the above-the-line and outdoor advertising. There were two versions of the sites, one graphics-heavy, the other graphics-light for users wanting a faster experience. While the TV campaign was designed to sell the style of the 207, the WAP site was charged with the substance.
But remember, there is no advantage in sending out unwarranted mobile text messages . It is self defeating and counter productive. Consumers are increasingly being targeted by firms operating scams and even sending unwarranted junk text messages. There are a small number of people out there with malicious intent to take advantage of consumers and that is not acceptable on a perfectly legitimate basis. This is where mobile seo comes to rescue:
- Google Mobile
- Yahoo! Mobile
- MSN Mobile Search
- AOL Mobile Search
- Nokia Mobile Search
- Technorati Mobile
- 4INFO Mobile Search
Location-based mobile services is a growth area for mobile data and mobile operators are pitching your handset as more-n-more personal. Consumers repeatedly rank location-aware services like maps as a highly desirable handset feature. All the major cell operators are starting to build services around navigation and maps. Very soon, location services will be added to the increasing amount of digital information available on handsets.
A good example of where m-commerce is going is the iPhone. The handset has a small but full web display, which is great on wi-fi connections but absolutely painful on it’s silly non-3G connection. Once we have better handsets, easier-to-use handset software and, crucially, faster connections, most of the sites we see today will run perfectly well on the type of memory and processing power that will be available in our mobiles. PCs will always have faster connections and more power, so mobile will always be playing catch-up. The rise of m-commerce will mirror the rise of ecommerce. Itâ€™s definitely going to happen, so it`s best to be prepare your website for mobile phones now! We have a guide to mobile search marketing:
1. Get your .mobi domain name
2. Look for a mobile web developer
3. Do On-site mobile SEO
4. Getting spidered and indexed by mobile search engines
Use XHTML 1.0 complaint code as WML may be phased out in the near future. Many optimizers on the traditional websites do not consider using valid code as a best practice. Mobile search engines however may have more trouble processing invalid code. If you validate, mobile search engines won’t have any trouble with your site.
Adher to accessibility best practices to ensure that your content is accessible to anyone regardless of their platform, this includes mobile users and mobile search engines. The W3C’s Web Accessibility Initiative is a good place refer for the latest information on accessibility.
Use on-site SEO best practices – with major keywords in the title tag, H1’s and body text, keyword-rich anchor text for internal links, etc. Get spidered and indexed by mobile search engines by submitting your site to major mobile search engines for spidering like Google and Yahoo.