The Earth Day Network was Founded by Denis Hayes and the organizers of the first Earth Day in 1970 and by other national organizers, including Pam Lippe, to promote environmental activism and year-round progressive action, domestically and internationally.
In the West Many Films & TV Shows have handled the issue of the Dangers Looming Large On the Earth. Both features as well as documentaries have tried to raise awareness about the wrong deeds of mankind. So, mainstream blockbusters like The Day
After Tomorrow, Wall-E, Avatar and famous documentaries like An Inconvenient Truth, The 11th Hour etc. have come into existence. Even channels have taken up the cause in a big way. However, the scene is a contrasting one in India where, it seems, environment or global warming is hardly of any significance to our dream merchants.
Film-maker Dibakar Banerjee says, “Here, hardly any film-maker thinks of a film in terms of current issues. Most choose subjects that affect them. For Indians there are other important problems to sort out that thinking of a hole in the ozone layer.”
However, it’s slightly different when it comes to TV shows. Though most of the prime time channels are infested with shows dealing with kitchen politics, the kids’ channels have taken some initiative showing that they care for such an alarming issue. For instance, Nickelodeon is urging kids to become ‘Agents of Change’ for Mother Earth in a project named The Big Green Help.
Kashmira Gandhi, director — marketing of Nick India, says, “Nowadays, since we are exposed to a lot of information due to globalisation, the transition (from the current state to a more conscious one) will happen but it will take some time. As far as we are concerned, we are addressing the issue of Mother Earth being in danger through the cartoons which are popular among kids. As a result kids grasp those very easily. I am sure many other channels in India too will be on board, sooner or latter since the issue has become too big.”
However, environmentalists differ from Kashmira’s point of view. They feel even if television and film fraternity do something about the issue, not much will come out of it.
Debi Goenka, the executive trustee of Conservation Action Trust (organisation working on environmental issues), says, “It’s nice to see people in the West making films and shows creating awareness on the issue. But they ought to do it since they are largely responsible for such a global crisis. In India, it will be better if we take actions rather than look forward to such popcorn entertainment. India, anyway, is not known for serious cinema. So, here even if a star talks about the issue, it will hardly make a difference. Unless and until they practice what they preach on screen, nobody is going to believe them as people know about their lifestyles.”